24 October 2014


A few weeks ago I was invited to attend a super fun bloggers breakfast co-hosted by the lovely Tiffany from Curate and Display and beautiful SMUG in Islington, where we were asked to take part in a little styling challenge. Ran by owner and founder Lizze Evans, this wonderfully curated lifestyle and homewares store is like a little slice of heaven if you're into pretty things. Filled with some gorgeous designers wears, I cooed and ahhed as I passed the threshold, mentally making my Christmas wishlist to take back to Paul.

We were met with the smell of coffee and pastries which is by far my most perfect way to start any day, and after a quick catch up with some lovely online ladies we were set our challenge: to create and style a SMUG shelfie in 30 minutes using products from the store. Always one for a challenge and eager to get my hands on the beautiful ceramics, I browsed the shelves and shop corners collecting pieces as I went along.

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It's great to see how so many different visions come to life, each person telling their own story on a shelf. Some people went for colour themes, others for shape, simplicity or a reflection of their blog, I chose pieces that had a unique structure like this Origami Est Star and Crinkled Cup, tying in monochrome and soft hints of colour with this mint and copper notebook and gorgeous Rifle Paper Co. notebook, as well as sneaking in this fun plush toy which is new in for Christmas.

Never have I heard a group of people so quiet, entranced by the small shelf space and objects in hand, and the results were just wonderful. You can discover the beautiful bloggers who took part here:

Josephine // Courage & Dash | Tiffany // Curate & Display | Amy // Rumour PR & Daisy Fay | Lucy // Decorenvy | Kate // Fabric of my life | Sarah Lou // Lapinblu | Lottie // Lotts & Lots | Ruth // The Planned Adventure | Sammi // Made by Molu

After a fun morning surrounded by lovely people and beautiful pieces, I left the store happy and desperately in need of this stunning Lenneke Wipelwey Ceramic bowl. Cough Ahem *Paul hint hint*If you're on Twitter or Instagram then use the hashtag #smugshelfie for more lovely pics from the day. 



  1. Oh, I WISH we had a Smug in our town, it looks amazing! I love your shelfie as well, Rifle Paper Company stationary always gets my vote!

  2. Beautiful store! It sounds like a really fun morning. I actually have one of those plastic/not plastic cups and have never liked it until seeing the one on that shelf!

  3. I've never heard of this store but it looks amazing- like a Pinterest Palace! x

  4. i have never heard of Smug before but it looks brilliant...love your shelfie!!

  5. I've been following smug for ages now and would love to visit but I always forget when I'm in London. Loved your picks. What a lovely bloggy opportunity too xx

  6. I love the shelf you creating. That would have been absolutely heaven for me to style a shelf. I love styling home decor and food. What a great way to show your personality and style off. Love it.

  7. Oh wow this event sounds like it was a lot of fun and full of inspiration - thanks so much for sharing the other bloggers - will pop over and check out their pages too :) Smug looks amazing btw

    Laura x



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