Last week I was fortunate enough to be invited to an event hosted by Yeo Valley HQ, situated in the rolling hills of North Somerset. This was something I had been eagerly looking forward to all week, a screening of Project Wild Thing with Director's Q&A. Over the last month or so I had seen the trailer being shot around various social media sites and with The Guardian stating 'This film will change your life' and I was keen to see if this was true.
'Children in the UK spend less than 5% of their time outdoors - less than ever before.'
That line is hard to swallow, less than 5%. Project Wild Thing is a film led movement to get kids and adults back outside and reconnecting with nature – despite how that sounds, it's not a a hippy movement, but more a concerned look at what extensive screen time and indoor play is doing to our children and future generations. This brilliant and witty feature length documentary follows front man David Bond, as he appoints himself the Marketing Director of Nature, to try and prise his two children from their love of the screen and explore ways to reignite our passion for the great outdoors.
Welcomed by the wonderful hosts at Yeo Valley, I sat through the private screening with moments of laughter, inspiration, acknowledgement, wonderment, appreciation and pangs of guilt. As I watched the facts weigh in heavily at the detrimental effects extensive screen time and indoor play has on a child, I wonder how much damage I'd already done? Thankfully this film doesn't preach, but instead carves a place in your heart using a fantastic cast of children, each telling their own story, while David leads you by the hand through his crusade. There is nothing more effective to a mama than hearing it from the mouths of babes.
Project Wild Thing doesn't ask you to throw your ipad out the window and become a recluse in the woods, but rather invigorates you to make a pledge to #wildtime, swapping screen for green and step outside the box. The campaign cleverly uses current technology to help you plan your time spent outdoors through the use of their free downloadable app, with fun ideas ranging from Grass Blade Whistles – remember those? – to Dinosaur Beach Hunts. All you need to do is put in the amount of time you have to spend outside and the app will give you ideas in return. Simple as that.
Recently I wrote a post about enjoying our urban playground, with the idea that slowing down allows us to see more beauty in our everyday surroundings. Moving away from the idea that nature has to be woodlands, meadows and mountains, I will be posting some ideas around mindfulness and how changing our perception can change the way we engage with our surroundings on our doorstep.
Project Wild Thing is more than just a film, it is a growing movement led by organisations and individuals who care deeply about engaging with nature and the benefits your kids will get from playing outdoors. With organisations such as The National Trust, RSPB, Woodland Trusts, NHS, Play England and many more backing this campaign, Project Wild Thing is forging the way forward for happy, healthy kids in the 21st Century. So please help spread the word, share a story, pledge your support on the website and make this campaign be heard in every school yard, parents group, planning office, city hall, with friends and family. Head over to their website and pledge your support by clicking on the join button and register as a Wild Thing.
